PHILOSOPHY
Music can be a personal and emotional experience for all. Its influence in creating the desired ambience within any environment is hugely significant. Realizing the importance of this, we strive to attain our goal of providing "the right music at the right time"

Presenting a team with an in-depth knowledge, dedication and passion for music, Cloud: it’s all about the music...baby


HISTORY
Ross Shilling, Andrew McCracken & Ingrid McCracken, believed there was a need a Music service that allowed commercial ventures to select the music that reflected the ambience best suited to their target audience. With the goal of providing this service in mind, Cloud Productions Ltd was formed in 1998.

Joined recently by a fourth Director, Pierre Woon, Cloud has now split into four companies, each working towards a common goal in its own speciality area of expertise: Cloud Global | Cloud NZ | Cloud Studios | Cloud Tech


DEVELOPMENT
Initially Cloud developed a computer based playback device which allows their clients to have control over all types of audio/visual media including music, video and karaoke. These devices have been connected to the Cloud Media Network and the advertising potential is now being realised through of the digital audio-visual advertising module.

The journey continues... Cloud is about to enter a new era with a direct channel of communication via TXT with the audience, enabling Cloud and Clients to assess trends & preferences of the target market within any commercial environment quickly, efficiently & effectively.